Founder’s Story – From Vision to Professional Coaching Standards

This is not a story about becoming a Coach.
It is a story about understanding what makes Coaching a profession and why working with people requires responsibility, structure, and clear professional standards.

This perspective is shaped by my professional journey and by the responsibility I assume as founder of Vira Human Training. My work has focused on the development of professional Coaching education grounded in clear standards, ethical frameworks, and structured learning processes.
Vira Human Training reflects this commitment to contributing to Coaching as a disciplined, accountable, and credible profession.

Over time, the term coaching has been used to describe a wide range of practices, often very different in nature. Techniques, motivational approaches, consulting, and training are frequently presented as Coaching, creating confusion for clients and weakening the professional identity of the field.
This observation lies at the root of Vira Human Training’s professional vision.

This structure was designed to ensure alignment with Professional Coaching standards recognized at an international level.

At a certain point in my professional path, the central question was no longer how to work with people, but how to do so responsibly.

The focus shifted from acquiring additional tools or techniques to understanding the criteria that distinguish a structured professional practice from interventions based on personal opinion, individual experience, or influence.

Through international training experiences and direct observation of different approaches, it became clear that effective Coaching does not depend on personal style, but on shared and verifiable standards.
Coaching revealed itself not as an improvisational skill, but as a discipline requiring method, awareness, and accountability.

The absence of clear professional Coaching standards has tangible consequences. Clients struggle to understand what to expect from a Coaching process. Practitioners operate without shared references. Quality becomes inconsistent, and the credibility of Coaching as a profession is weakened.

Professional Coaching standards do not restrict the Coaching relationship; they protect it.
They define roles, boundaries, and responsibilities, safeguard client autonomy, and create a clear framework within which Coaching can generate ethical, sustainable, and measurable impact.

This perspective guides how Vira approaches education, quality, and responsibility. To explore this dimension in depth, see Standards and Ethics

For the international ethical framework that informs professional Coaching worldwide, see the International Coaching Federation Code of Ethics.

Vira Human Training was created as a structured response to this professional need.
Not as a brand, but as an educational ecosystem designed to integrate training, practice, mentoring, supervision, and ethics into a coherent learning journey.

The purpose is not to transmit isolated theoretical knowledge, but to support the development of real professional Coaching competencies. Vira accompanies Coaches in formation through a progressive and responsible learning process, aligned with internationally recognized professional benchmarks.

The broader direction of this work is expressed in Vira Human Training’s Vision.

At the core of Vira’s educational philosophy is the belief that Coaching can only be learned through experience, reflection, and structured feedback.

Learning is designed as active and guided: observed practice, peer Coaching, mentoring, and continuous evaluation of competencies. Skills are not assumed; they are developed, practiced, and assessed over time, with responsibility toward both learners and the clients they will serve.

This approach reflects Vira’s commitment to professional Coaching education that is rigorous in quality, practical in application, and responsible in impact.

An overview of how these principles are translated into learning paths is available in Coaching Courses.

For a deeper understanding of professional Coaching competencies, see Coaching Competencies Explained.

Today, my role within Vira Human Training remains closely connected to the educational dimension of the organization.

I am directly involved in the design of training programs, the supervision of learning processes, and the mentoring of Coaches in formation. This active presence ensures coherence between the founding vision, the professional standards adopted, and daily educational practice.

Vira is not a delegated system, but a living educational project grounded in continuous responsibility for quality and professional integrity.

Learn more about the people and international context supporting this work in

• The Team
• Global Network

Professional Coaching does not grow through visibility or trends.
It grows through clarity of roles, strength of standards, and consistent commitment to ethical and responsible practice.

This is not the story of one individual.
It is a contribution to a profession that deserves trust, rigor, and international credibility.